MARKETING & CONTENT STRATEGIST

I TURN COMPLICATED IDEAS INTO CONTENT PEOPLE ACTUALLY CARE ABOUT.

Marketing & Content Strategist with 15 years creating compelling content across social, video, design, and AI workflows.

[ PORTRAIT ]

Jordan Gaither — Marketing & Content Strategist

SELECTED BRANDS & ORGANIZATIONS

MetroStarCofenseYahoo!U.S. NavyHarbor FreightDine Brands

All logos shown represent prior working clients/employers of Jordan Gaither.

IMPACT BY THE NUMBERS

1.6M+

Campaign Video Views

50%

YouTube Subscriber Growth

278K+

Organic Creator Video Views

24

Digital Products Launched

FEATURED CASE STUDIES

[ PROJECT IMAGE ]

Turning cybersecurity complexity into content people wanted to watch.

COFENSE

Turning cybersecurity complexity into content people wanted to watch.

Role: Creative Media Manager

Result: 1.6M+ campaign video views · 50% YouTube subscriber growth

Content StrategySaaSVideoScriptwritingSocial MediaCreative Direction
VIEW CASE STUDY →

[ PROJECT IMAGE ]

Building an audience, product ecosystem, and coaching brand from zero.

JORDAN THE VOICE

Building an audience, product ecosystem, and coaching brand from zero.

Role: Founder & Creator

Result: 5,000+ followers · 278K+ video views · 24 digital products · 20+ coaching clients

Organic SocialCreator MarketingBrand StrategyShort-Form VideoAI Marketing
VIEW CASE STUDY →

[ PROJECT IMAGE ]

Making complex technology understandable to decision-makers.

METROSTAR

Making complex technology understandable to decision-makers.

Role: Solutions-Focused Visual Designer

Result: [ Details available upon request ]

B2BTechnical StorytellingExecutive CommunicationGTM EnablementPresentation Design
VIEW CASE STUDY →

AREAS OF EXPERTISE

CONTENT STRATEGY

Turning audience insight into editorial systems that perform.

Campaign concepts, editorial planning, audience strategy, messaging frameworks, content systems

SOCIAL & AUDIENCE GROWTH

Building communities and growing channels through organic content.

Organic social, short-form content, creator marketing, community development, analytics, optimization

BRAND STORYTELLING

Making complex ideas clear, compelling, and memorable.

Copywriting, scripts, positioning, technical simplification, executive communications, campaign concepts

MULTIMEDIA CREATIVE

Strategy-led creative execution across every medium.

Video, graphic design, presentations, photography, audio, motion, AI-assisted production

SELECTED WORK

[ CAMPAIGNS ]

Cybersecurity Campaign Series — Cofense

CAMPAIGNS

Cybersecurity Campaign Series

Cofense

[ VIDEO ]

YouTube Channel Rebrand — Cofense

VIDEO

YouTube Channel Rebrand

Cofense

[ SOCIAL ]

Creator Brand Launch — Jordan the Voice

SOCIAL

Creator Brand Launch

Jordan the Voice

[ PRESENTATIONS ]

Executive Presentation System — MetroStar

PRESENTATIONS

Executive Presentation System

MetroStar

[ VIDEO ]

Short-Form Video Series — Jordan the Voice

VIDEO

Short-Form Video Series

Jordan the Voice

[ DESIGN ]

SaaS Branding Visuals — CodeHunter

DESIGN

SaaS Branding Visuals

CodeHunter

CREATIVE THINKING, ACCELERATED.

AI helps me research faster, explore more directions, automate repetitive work, refine messaging, and move from idea to execution more efficiently. Strategy, taste, judgment, and final creative direction remain human.

INSIGHT
STRATEGY
AI-ASSISTED EXPLORATION
HUMAN CREATIVE DIRECTION
EXECUTION
MEASUREMENT

A STRATEGIST'S BRAIN. A MAKER'S HANDS.

Jordan has spent 15 years moving between big-picture strategy and hands-on creative production: building campaigns, writing scripts, editing video, designing visual stories, growing audiences, and translating difficult concepts into clear communication. Experience spans Yahoo!, the U.S. Navy, cybersecurity SaaS, enterprise technology, higher education, entrepreneurship, creator marketing, and independent media production.

Dad. Husband. Voice actor. Jazz drummer. FAA-certified drone pilot. Halloween enthusiast.

[ PHOTO ]

Jordan Gaither

WHAT COLLABORATORS SAY

"...[Jordan] goes above and beyond every time to make every one of his assets truly top-notch"

[ Catherine Alexandrow]

[ Sr. Content Marketing Mgr., Cofense ]

"Our [MetroStar] leadership was over the moon about Jordan's attention to detail, creative problem solving, and wide-ranging skillset. He elevated our Sales Kickoff Conference presentation to world-class levels."

[Becca Tallent]

[ Project Supervisor, MetroStar ]

"...Jordan blew up our viewer count, followers and engagement metrics

[ Name ]

[ Title, Company ]

LET'S MAKE SOMETHING PEOPLE REMEMBER.