ABOUT JORDAN

I make complicated things make sense — and I've been doing it for 15 years.

Marketing & Content Strategist. Creative Director. AI workflow builder. The person you call when the brief is a mess and the deadline is real.

Jordan Gaither — Marketing & Content Strategist

THE LONG VERSION

I've spent the past 15 years turning complicated ideas into communication people can actually understand, remember, and act on. My career has taken me through agency work, higher education, cybersecurity SaaS, enterprise technology, creator marketing, and entrepreneurship, but the throughline has always been the same: figure out what matters, find the clearest way to say it, and build the thing that gets the message across.

I built Red8 Media into a multidisciplinary creative business, producing campaigns and communications for organizations ranging from the U.S. Navy and Yahoo! to Harbor Freight, Dine Brands, universities, and regional businesses. That work taught me to move comfortably between strategy and execution, whether the job called for a campaign concept, a script, a presentation, a video, a photograph, a social post, or an entirely new way to explain something.

At Cofense, I brought that same approach to cybersecurity, collaborating across Marketing, Product, Engineering, Customer Success, and leadership to turn technical subject matter into engaging multimedia and customer-facing stories. I contributed to campaigns that generated more than 1.6 million video views and helped grow the company's YouTube audience by 50%. Later, at MetroStar, I focused on go-to-market enablement, translating complex systems and workflows into presentations, diagrams, multimedia, and executive communications that made difficult ideas easier to understand.

I also built Jordan the Voice from the ground up, growing an audience of 5,000+ followers, generating 278,000+ video views, launching 24 digital products, and building a coaching practice through organic content and community engagement. Today, I bring all of those experiences together: strategy, storytelling, design, video, social, technology, and AI-assisted workflows, with enough hands-on experience to know that a good idea only matters if you can actually execute it.

WHAT I BRING

STRATEGY

  • Content strategy & editorial planning
  • Brand voice & messaging architecture
  • GTM enablement & sales content
  • Campaign concepting & execution
  • AI workflow design & integration

CREATIVE

  • Video scripting & production
  • Presentation design & visual systems
  • Social media content & short-form video
  • Copywriting & long-form editorial
  • Creative direction & art direction

PLATFORMS & TOOLS

  • Adobe Creative Suite
  • Figma & Canva
  • YouTube & video platforms
  • HubSpot, Salesforce, Marketo
  • ChatGPT, Claude, Midjourney, ElevenLabs

HOW I WORK

Clarity over cleverness

The best content doesn't make you feel smart for understanding it. It makes the audience feel smart for getting it.

Strategy before execution

I don't start making things until I understand why we're making them. The brief is the work.

Systems thinking

One great piece of content is a win. A system that produces great content consistently is a career.

Honest feedback

I'd rather tell you something doesn't work before you publish it than after. That's what you're paying for.

Ready to work together?

Whether you need a strategist, a creative director, or someone who can do both — let's talk.