EXPERTISE
Fifteen years of doing the work across every medium that matters.
Strategy, creative, video, social, AI workflows — and the judgment to know which tool fits the job.
AREAS OF EXPERTISE
Content Strategy
Turning audience insight into editorial systems that perform.
I build content strategies that connect business goals to audience needs — from messaging frameworks and editorial calendars to campaign concepts and channel plans. The work isn't just what to say; it's building the system that keeps saying it consistently.
CAPABILITIES
- Campaign concepting
- Editorial planning
- Audience strategy
- Messaging frameworks
- Content systems
- Brand voice development
Social & Audience Growth
Building communities and growing channels through organic content.
Organic growth is a long game that rewards consistency, clarity, and genuine value. I've grown audiences from zero, rebuilt stagnant channels, and developed short-form content strategies that compound over time — without relying on paid amplification.
CAPABILITIES
- Organic social strategy
- Short-form video
- Creator marketing
- Community development
- Analytics & optimization
- Platform-native content
Brand Storytelling
Making complex ideas clear, compelling, and memorable.
Whether the subject is cybersecurity, enterprise software, or a personal brand, the challenge is the same: find the human story inside the technical complexity and tell it in a way that moves people. I've done this for SaaS companies, government contractors, and individual creators.
CAPABILITIES
- Copywriting & scripting
- Brand positioning
- Technical simplification
- Executive communications
- Campaign narratives
- Long-form editorial
Multimedia Creative
Strategy-led creative execution across every medium.
I'm not just a strategist who hands off to a production team — I can execute. Video scripting, shooting, and editing. Graphic design and presentation systems. Photography. Audio. Motion. AI-assisted production. The ability to move from concept to finished asset without losing the thread.
CAPABILITIES
- Video production & editing
- Graphic design
- Presentation design
- Photography
- AI-assisted production
- Creative direction
GTM & Sales Enablement
Translating complex solutions into content that closes.
Go-to-market content lives at the intersection of strategy, storytelling, and sales. I've built pitch decks, one-pagers, battlecards, demo scripts, and executive presentations for enterprise technology companies — content designed to make complex solutions feel inevitable.
CAPABILITIES
- Sales deck development
- One-pagers & battlecards
- Demo scripting
- Executive presentations
- Technical translation
- Competitive positioning
AI Workflow Design
Using AI to move faster without losing creative control.
I've built AI-assisted workflows for research, ideation, content drafting, image generation, audio production, and process automation. The goal isn't to replace creative judgment — it's to remove the friction between a good idea and a finished asset.
CAPABILITIES
- Prompt engineering
- Workflow automation
- AI content production
- Tool integration
- Process design
- Quality control systems
HOW I APPROACH THE WORK
Understand the problem
Before anything else, I need to know what success looks like — for the business, the audience, and the specific piece of work.
Build the strategy
Strategy isn't a document. It's a set of decisions that make every subsequent decision easier. I build frameworks that guide execution without constraining creativity.
Execute with craft
I care about the quality of the finished work — not just whether it checks the brief. Details matter. Tone matters. The difference between good and great is usually in the revision.
Measure and improve
Content that doesn't get measured doesn't get better. I track what matters, draw honest conclusions, and use the data to make the next thing smarter.
Need someone who can do all of this?
Most projects need more than one of these capabilities. I work best when I can bring strategy and execution together — let's talk about what you're building.